Barbara is a Lecturer in Digital Innovation and Marketing in Healthcare at Liverpool John Moores University (LJMU), based within the School of Nursing and Allied Health.

She holds a BSc in Mass Communication from the University of Lagos, an MSc in Advertising and Marketing from the University of Hull, and a Diploma in Information Technology, Networking and Security, alongside further digital marketing and web-based certifications.

Her role bridges two complementary strands:
Embedding digital literacy and business skills across undergraduate and postgraduate nursing and allied health programmes.
Supporting marketing and recruitment activity, including open days, social media engagement and school outreach.

Her work is oriented towards a strategic goal of presenting a clear proposal and evidence base to senior leadership on formally embedding digital literacy across the curriculum.